If you haven’t been paying attention, you might be surprised to learn that Mitsubishi has been quietly making a strong comeback in the United States over the past few years. Once considered a mid-tier player in the American automotive market, Mitsubishi’s lineup had become stagnant in the 2000s, leading to a decline in sales. The brand’s hardcore fan base, loyal to the Lancer Evolution series, couldn’t compensate for the overall lack of desirable new vehicles. However, a resurgence began around 2018, led by the latest iterations of the Mitsubishi Outlander and Outlander PHEV, developed in collaboration with Nissan.
Mark Chaffin, president and CEO of Mitsubishi North America, shared the company’s ambitious “Momentum 2030” strategy. This initiative aims to build on recent successes by introducing new powertrains, launching innovative vehicles, opening new dealerships and integrating cutting-edge technologies to enhance the shopping and ownership experience.
The Rugged Mitsubishi Delica Van: A New Contender for Off-Road Enthusiasts
One of the most intriguing new vehicles in Mitsubishi’s pipeline is an off-road capable passenger van inspired by the D:X concept that garnered considerable attention at last year’s Tokyo Motor Show. This van, which might be called the Delica in the U.S., is not your typical minivan. It promises to be a rugged, off-road vehicle perfect for the growing number of Americans who enjoy outdoor activities such as camping and overlanding.
Mitsubishi Delica Van: Exceptional Design and Visibility
One of the most striking features of the new Delica van is its design, which emphasizes outward visibility to enhance the driving experience. The vehicle features wraparound glass that extends from the windshield to the D-pillar. This design not only provides a panoramic view for the driver and passengers, but also contributes to a sense of openness and connection with the environment, whether navigating city streets or remote trails.
Mitsubishi Delica Van: Advanced Camera Systems
Complementing the extensive glazing, the Delica features a front-mounted camera system that provides a virtual “see-through” hood. This innovative feature is designed to enhance situational awareness and safety, particularly in challenging off-road conditions. The display extends from the base of the windshield and provides real-time information about the terrain ahead, including road conditions and front tire turning angles. This system is especially useful when navigating rough trails, steep inclines and other off-road obstacles, giving drivers a clear view of what lies ahead and helping them avoid potential hazards.
Mitsubishi Delica Van: Outstanding Interior Comfort and Flexibility
Inside, Delica continues to impress with a versatile and comfortable three-row seating arrangement that accommodates up to six passengers. The interior is designed to be both functional and flexible, with ample space for passengers and gear. The seating configuration can be adjusted to prioritize either passenger comfort or cargo space, making it ideal for a variety of activities, from family road trips to overland adventures.
Mitsubishi Delica Van: Off-Road Capability
The Delica is built with true off-road capability in mind, with rugged tuning and robust construction to handle rough terrain. While exact specifications have yet to be released, it’s expected to include features such as high ground clearance, all-terrain tires and a durable suspension system. These elements will ensure that the Delica can tackle a wide range of environments, from muddy trails to rocky paths, and provide a reliable and adventurous ride.
Eco-Friendly Powertrain: Performance Meets Sustainability
In line with Mitsubishi’s commitment to sustainability, the new Delica is expected to feature a plug-in hybrid powertrain. This combination of electric and gasoline power offers the benefits of reduced emissions and improved fuel efficiency without compromising performance. The hybrid system is expected to provide sufficient power for both highway driving and off-road adventures, offering a versatile solution for modern explorers who are concerned about their impact on the environment.
Mitsubishi Off-Road Delica Van: Exciting New Model for the U.S. Market
The introduction of the new Delica van marks a significant step forward for Mitsubishi, demonstrating the brand’s ability to innovate and adapt to market demands. With its combination of advanced visibility features, robust off-road capabilities and eco-friendly powertrain, the Delica is poised to be a standout option in the American market.
For those looking for a vehicle that can handle the rigors of outdoor adventures while offering the comfort and technology expected in modern vehicles, the Delica represents a compelling choice. As Mitsubishi continues to roll out its “Momentum 2030” initiative, the Delica will undoubtedly play a key role in driving the brand’s resurgence and capturing the hearts of off-road enthusiasts across the United States.
